Trade promotions are appropriately timed when they are used strategically to offset competitive promotional activity.

Question

Quizplus · Accepted Answer

Trade promotions are most effective when used strategically to counteract competitive promotional activity, rather than being implemented randomly or without consideration for market trends and competitor behavior. By timing the promotion strategically, businesses can increase their chances of reaching their target audience, capturing market share, and achieving their sales goals. Therefore, it is important to plan and time trade promotions carefully to make the most of available resources and drive sales success.

Trade Promotions Are Appropriately Timed When They Are Used Strategically