Promotional and advertising activity that a manufacturer customizes to specific retail accounts is known as _____.

Question

Quizplus · Accepted Answer

Account-specific marketing is the promotional and advertising activity that a manufacturer customizes to specific retail accounts to meet their unique needs and preferences. It involves tailoring the marketing messages, products, pricing, and promotion strategies to the specific requirements and characteristics of the retail account. This approach helps build stronger relationships with retailers, enhances customer satisfaction, and increases sales and profits for both the manufacturer and the retailer. The other options, such as forwarding, diverting, cooperative advertising, and vendor support programs, are not related to the customization of promotional and advertising activities to specific retail accounts.

Promotional and Advertising Activity That a Manufacturer Customizes to Specific