Consumers who take part in sales promotions receive utilitarian,or functional,benefits.Which of the following is NOT a functional benefit?

Question

Quizplus · Accepted Answer

Achieving a need for stimulation is not a functional benefit, it is a hedonic benefit. Functional benefits are more practical and relate to the usefulness of the product or promotion, while hedonic benefits are more emotional and relate to the pleasure or enjoyment the consumer gets from the product or promotion. The other options provided - reducing search and decision costs, obtaining improved product quality, and obtaining monetary savings - are all functional benefits.

Consumers Who Take Part in Sales Promotions Receive Utilitarian,or Functional,benefits