Every time McDonald's comes out with their Monopoly game,Nakita loves to participate.Even though she knows her chances of winning a million dollars are slim,she still finds it entertaining and fun.Which type of reward is Nakita receiving by participating in this sales promotion activity?

Question

Quizplus · Accepted Answer

Nakita is participating in the Monopoly game promotion for the enjoyment and excitement it brings her, which is a hedonic reward. She is not participating for practical or monetary reasons, which would be utilitarian rewards. Emotional and rational rewards may also be a factor, but the primary motive stated in the passage is the enjoyment of the activity.

Every Time McDonald's Comes Out with Their Monopoly Game,Nakita Loves