Sampling to college students at the beginning of a new school year or to new parents in hospital maternity wards are examples of _____ sampling.

Question

Quizplus · Accepted Answer

These are examples of change-point sampling, where individuals are targeted at times when they are undergoing significant life changes, such as starting college or becoming a new parent, because their consumption patterns might be particularly susceptible to influence.

Sampling to College Students at the Beginning of a New