Which of the following statements is FALSE concerning in- and on-pack coupons?
A) There are virtually no distribution costs.
B) They have the lowest redemption rates of all the coupon-distribution methods.
C) They offer delayed value to consumers.
D) They do not reach nonusers of the carrying brand.
E) Trade interest is relatively low due to the delayed nature of the offer.
Correct Answer:
Verified
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