What method of coupon distribution has the lowest redemption rate?

Question

Quizplus · Accepted Answer

Magazine coupons on page have the lowest redemption rate compared to other methods of distribution as they require customers to cut out the coupon and bring it into the store, which may lead to forgetfulness or inconvenience. Mobile phone coupons and internet coupons have higher redemption rates as they can be easily accessed and redeemed at the time of purchase. Freestanding inserts and direct mail coupons also have higher redemption rates as they provide a physical reminder and incentive to visit the store.

What Method of Coupon Distribution Has the Lowest Redemption Rate