Which of the following is a type of consumer-oriented promotion?

Question

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Premiums are items given to consumers for free or at a reduced cost as a way to encourage them to purchase a product or service. This is a type of consumer-oriented promotion. Allowances are discounts offered to retailers to encourage them to promote and sell a particular product, and cooperative advertising is a joint promotional effort between a manufacturer and a retailer. Social media and the experiential model are not types of consumer-oriented promotions.

Which of the Following Is a Type of Consumer-Oriented Promotion