_____ refers to two or more brands from the same company promoted in a single promotional effort.
A) Intracompany tie-in
B) Intercompany tie-in
C) Intracompany overlay
D) Intercompany overlay
E) In-house promotion
Correct Answer:
Verified
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Q86: _ of a promotion represents the cost-per-unit
Q87: Which of the following is a characteristic
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Q89: _ refers to two or more brands
Q90: The first step in evaluating sales promotion
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