One of the best ways to ignite explosive self-generating demand for a new product is to get it into the hands of a celebrity.

Question

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When a celebrity is seen using a product, their fans may be more likely to want it too, creating a buzz around the product and generating demand. This is known as the "halo effect" and can be a powerful marketing tool. However, it is not the only way to generate demand for a product and may not always be the most effective strategy.

One of the Best Ways to Ignite Explosive Self-Generating Demand