Brands may not benefit from CRM efforts if their support is perceived as having an ulterior motive rather than authentic concern about the sponsored cause.

Question

Quizplus · Accepted Answer

Customers are more likely to trust and engage with a brand's CRM efforts when they believe the brand genuinely cares about the cause it supports, rather than using it as a marketing tool. If customers perceive the brand's support as insincere or solely profit-driven, it could actually harm the brand's reputation and lead to decreased customer loyalty.

Brands May Not Benefit from CRM Efforts If Their Support