Marketing public relations messages should come across as _____.

Question

Quizplus · Accepted Answer

Marketing public relations messages should come across as unbiased reports from journalists, rather than as advertisements or behavior-influencing advertisements. The goal of marketing public relations is to create a positive image for a brand, product, or service through the use of public relations tactics, such as media pitching and press releases. These tactics aim to get journalists to cover the brand or product in a positive light, rather than using advertising to directly influence consumer behavior.

Marketing Public Relations Messages Should Come Across as _____