Which factor largely accounts for the effectiveness of proactive marketing public relations?

Question

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Credibility largely accounts for the effectiveness of proactive marketing public relations. When a company establishes itself as a trusted source of information through proactive PR efforts, it can enhance its reputation and increase customer loyalty. This ultimately leads to greater success in the marketplace. While additional exposure, newsworthiness, efficiency, and wide exposure can all contribute to the effectiveness of proactive marketing PR, credibility is arguably the most important factor.

Which Factor Largely Accounts for the Effectiveness of Proactive Marketing