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Cybill Shepherd Was a Spokesperson for the "Beef Is Good

Question 71

Multiple Choice

Cybill Shepherd was a spokesperson for the "Beef is Good Food" advertising campaign until a reputable magazine published an interview with Shepherd in which she admitted never eating red meat.From the Beef Board's perspective,Shepherd's magazine interview was _____.


A)  reactive PR 
B)  a conspiracy rumor 
C)  negative publicity 
D)  a contamination rumor 
E)  positive publicity

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