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If a Company Contributes to a Worthy Cause Without Tying

Question 70

Multiple Choice

If a company contributes to a worthy cause without tying that contribution to consumers' buying a brand or other financial or nonfinancial objectives,that company is participating in ______.


A)  cause-related marketing 
B)  buzz creation 
C)  ambush marketing 
D)  corporate philanthropy 
E)  reactive MPR

Correct Answer:

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