Which of the following is a proactive effort to spread positive WOM information and to encourage product usage?
A) Guerrilla marketing
B) Viral marketing
C) Diffusion marketing
D) Street marketing
E) All of these are correct.
Correct Answer:
Verified
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Q97: Viral marketing can be compared to a(n)_.
A) channel
B) link
C) epidemic
D) network
E) interconnect
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Q101: Coca-Cola paid $250 million to be the
Q102: An example of the most common form
Q103: Negative attitudes toward CRM are due largely
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