Messages about new products that are attention-catching and memorable enable more rapid diffusion because they possess the _____ factor.

Question

Quizplus · Accepted Answer

Stickiness refers to the ability of a message to grab and retain people's attention, making it more memorable and likely to spread quickly. This factor is particularly important for promoting the diffusion of new products or ideas, as it helps to overcome barriers such as skepticism, inertia, or information overload. Examples of sticky messages could be slogans, jingles, demonstrations, testimonials, or stories that are simple, concrete, emotional, and unexpected. By using these elements effectively, marketers can create buzz, generate interest, and foster word-of-mouth among early adopters and opinion leaders.

Messages About New Products That Are Attention-Catching and Memorable Enable