When igniting explosive self-generating demand,the group that will have the greatest influence over other consumers is known as the _____.
A) vanguard
B) influencers
C) persuaders
D) buzz creators
E) buzz perpetuators
Correct Answer:
Verified
Q81: _ involves marketing communication investments in events
Q82: Usually the vanguard is a carefully selected
Q83: Which of the following is NOT one
Q84: Messages about new products that are attention-catching
Q85: An event sponsor typically competes for signage
Q87: Relationships forged between a brand and a
Q88: It has been conjectured that epidemics in
Q89: What is the key question marketers need
Q90: What function do opinion leaders perform?
A) They inform
Q91: The rule of epidemics that states that
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