When Apple introduced their iPhone to the market,there were not enough available for everyone who wanted to purchase one.This is an example of _____ to generate excitement and set the WOM network into action.

Question

Quizplus · Accepted Answer

Rationing supply is a tactic used to create scarcity and generate excitement among consumers. This can be an effective way to set the word-of-mouth (WOM) network into action, as people who are not able to purchase the product may become even more interested and willing to talk about it. This was seen with the introduction of the iPhone, where the limited supply initially created even more demand and buzz around the product.

When Apple Introduced Their IPhone to the Market,there Were Not