Sponsorship involves two main activities: (1)an exchange between a sponsor [such as a brand] and a sponsee [such as a sporting event] whereby the latter receives a fee and the former obtains the right to associate itself with the activity sponsored,and (2)_____.

Question

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The second main activity of sponsorship is the marketing of the association by the sponsor. This involves the sponsor incorporating the sponsorship into their overall marketing strategy and using it to promote their brand and connect with their target audience.

Sponsorship Involves Two Main Activities: (1)an Exchange Between a Sponsor