Sponsors Desiring to Associate Their Brands with Relatively Uncluttered Events

Sponsors desiring to associate their brands with relatively uncluttered events must either select smaller,lesser-known events to sponsor or _____.

A)  develop an ambush program 
B)  use extensive sales promotion 
C)  use heavy advertising to promote the sponsorship 
D)  pay huge fees to obtain exclusive sponsorship rights 
E)  focus marketing communication efforts on sales promotion and public relations