Relationships Forged Between a Brand and a Sponsored Event Can

Relationships forged between a brand and a sponsored event can serve to enhance a brand's equity,both by enhancing its image and by _____.

A)  reaching the current target market 
B)  taking the place of advertising in building buzz 
C)  increasing consumers' awareness of the brand 
D)  convincing consumers' of the uniqueness of the brand 
E)  serving as a sales promotion device