_____ takes place when companies that are not official sponsors of an event undertake marketing efforts to convey the impression that they are.

Question

Quizplus · Accepted Answer

Ambush marketing is a technique used by companies to create associations with an event without paying for the sponsorship rights, making consumers believe that they are official sponsors of the event. They use clever tactics such as advertisements, ambush stunts or promotions to grab the attention of the audience, and capitalize on the event's buzz without contributing to its development.

_____ Takes Place When Companies That Are Not Official Sponsors