GRPs of 25 and 50 are the two levels purchased most frequently for outdoor advertising.

Question

Quizplus · Accepted Answer

GRPs (Gross Rating Points) are a measure used in advertising to indicate the size of an audience reached by a specific media campaign. However, stating that GRPs of 25 and 50 are the most frequently purchased levels for outdoor advertising is too specific and does not account for the wide range of GRP levels that advertisers might purchase based on their campaign goals, budget, and target audience. Outdoor advertising campaigns can target various GRP levels depending on the market, the intensity of the campaign, and the reach desired.

GRPs of 25 and 50 Are the Two Levels Purchased