The low cost and easy visibility of digital billboards have made them popular and encouraged their use.
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Q31: Poster panel billboards can be 8-,16-,or 24-sheet.
Q32: Showings for out-of-home advertising are quoted in
Q33: Poster panel billboards are silk-screened or lithographed
Q34: High cost per thousand is a disadvantage
Q35: There is no way to determine the
Q37: On-premise signs enable consumers to identify and
Q38: "Noticeability" refers to the ability of a
Q39: The two general categories of on-premise signs
Q40: Painted bulletins are hand painted directly on
Q41: A high proportion of purchases in supermarkets are
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