Slogans on packages are best used when _____.
A) the other primary marcom tool that is being used is personal selling
B) trial purchase has already been generated through sales promotion
C) the manufacturer is using a push strategy
D) the brand is in the introductory stage of the product life cycle
E) a strong association has been built between the brand and the slogan through the use of advertising
Correct Answer:
Verified
Q75: A color that connotes abundance,health,calmness,and serenity is
Q76: Foil packaging conveys _.
A) nutrition
B) nature
C) high quality
D) research
E) unique
Q77: Why do manufacturers offer different-sized containers?
A) to gain
Q78: Jackie is a vice-president of marketing for
Q79: Katherine is developing a package for a
Q81: Advertising on billboards is designed with _
Q82: _ are a form of billboard that
Q83: Which of the following is a type
Q84: Which is the oldest form of advertising?
A) outdoor
B) radio
C) magazine
D) newspaper
E) point-of-purchase
Q85: The form of billboard advertising regularly seen
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