Which of the following is NOT a strength of billboard advertising?

Question

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Audience selectivity is not a strength of billboard advertising. Billboards have a broad reach and high frequency levels as they can be seen by a large audience multiple times. They also offer geographic flexibility, allowing advertisers to target specific regions. Billboards have a low cost per thousand impressions compared to other forms of advertising, and they allow for prominent brand identification. However, audience selectivity is not a strength, as advertisers cannot control who sees the billboard and there is no guarantee that the audience is the intended target market.

Which of the Following Is NOT a Strength of Billboard