A Brand Lift Index of 35 for a Specific Product

A brand lift index of 35 for a specific product category means _____.

A)  35 percent more shoppers purchased these products when advertised with displays than if there were no displays 
B)  a brand has a 35 percent higher sales rate than competitors when advertised with displays than if there were no displays 
C)  shoppers are 35 percent more likely to make in-store purchase decisions for these products when advertised with displays than if there were no displays 
D)  sales of that product category are 35 percent greater when a display is used 
E)  shoppers become 35 percent more aware of that product category when advertised with displays than if there were no displays