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McDonald's Has Sold Individual Owners the Rights to Use Its

Question 64

Multiple Choice

McDonald's has sold individual owners the rights to use its trademark and business system.Furthermore,McDonalds's has used this approach to open restaurants in more than 100 foreign countries.This is an example of ________.


A) a strategic alliance
B) export licensing
C) franchising
D) joint venturing
E) a foreign direct investment

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