An electronic appliance marketing company merges with one of its suppliers to form a larger company.This is an example of a ________ merger.
A) market-extension
B) product differentiation
C) conglomerate
D) vertical
E) product-extension

Question

Quizplus · Accepted Answer

A)A vertical merger occurs when different stages or levels of the same industry merge. Here the vertical merger has occurred because both companies are in the same market.
B)A vertical merger occurs when different stages or levels of the same industry merge. Here the vertical merger has occurred because both companies are in the same market.
C)A vertical merger occurs when different stages or levels of the same industry merge. Here the vertical merger has occurred because both companies are in the same market.
D)A vertical merger occurs when different stages or levels of the same industry merge. Here the vertical merger has occurred because both companies are in the same market.
E)A vertical merger occurs when different stages or levels of the same industry merge. Here the vertical merger has occurred because both companies are in the same market.

An Electronic Appliance Marketing Company Merges with One of Its