Dell Computers allows customers to place orders online.The company produces major parts using bulk production and allows customers to personalize such features as software,color,memory size,and screen size.This type of manufacturing is an example of ________.
A) mass customization
B) mass production
C) customized production
D) mass manufacturing
E) batch-of-one production

Question

Quizplus · Accepted Answer

A)Dell practices mass-customization-a manufacturing approach in which part of the product is mass-produced and the remaining features are customized for each buyer.
B)Dell practices mass-customization-a manufacturing approach in which part of the product is mass-produced and the remaining features are customized for each buyer.
C)Dell practices mass-customization-a manufacturing approach in which part of the product is mass-produced and the remaining features are customized for each buyer.
D)Dell practices mass-customization-a manufacturing approach in which part of the product is mass-produced and the remaining features are customized for each buyer.
E)Dell practices mass-customization-a manufacturing approach in which part of the product is mass-produced and the remaining features are customized for each buyer.

Dell Computers Allows Customers to Place Orders Online