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KLM Inc,A Textile-Manufacturing Firm,has Been Supplying Mesh Fabric to Clarence Furnitures

Question 22

Multiple Choice

KLM Inc.,a textile-manufacturing firm,has been supplying mesh fabric to Clarence Furnitures for one year.KLM Inc.is delayed by two days in delivering a scheduled batch of mesh fabric to Clarence Furnitures.The firm had met all its previous supply dates,and adhered to all the required quality standards.KLM Inc.follows a relationship marketing strategy.In keeping with this strategy,KLM Inc.is most likely to ________.


A) give Clarence Furnitures a 20% discount on the material supplied
B) send an email to Clarence Furnitures informing them about the delay
C) ask Clarence Furnitures for an extension on future supplies as well
D) take disciplinary action against employees who were responsible for the delay
E) make structural changes to enable the firm to detect and prevent such delays

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