________ refers to the increase in the value of a product with the number of customers who use it.
A) Cognitive dissonance
B) Possession utility
C) Network effect
D) Positioning
E) Form utility

Question

Quizplus · Accepted Answer

A)The network effect, in which the value of a product increases with the number of customers who use it, can be a key decision driver for the organizational customer decision process.
B)The network effect, in which the value of a product increases with the number of customers who use it, can be a key decision driver for the organizational customer decision process.
C)The network effect, in which the value of a product increases with the number of customers who use it, can be a key decision driver for the organizational customer decision process.
D)The network effect, in which the value of a product increases with the number of customers who use it, can be a key decision driver for the organizational customer decision process.
E)The network effect, in which the value of a product increases with the number of customers who use it, can be a key decision driver for the organizational customer decision process.

________ Refers to the Increase in the Value of a Product