The process of examining an organization's current marketing situation,assessing opportunities and setting objectives,and then developing a marketing strategy to reach those objectives is called ________.
A) stealth marketing
B) strategic marketing planning
C) marketing research
D) social commerce
E) marketing concept

Question

Quizplus · Accepted Answer

A)The process of examining an organization's current marketing situation, assessing opportunities and setting objectives, and then developing a marketing strategy to reach those objectives is called strategic marketing planning. Companies often record the results of their planning efforts in a formal marketing plan.
B)The process of examining an organization's current marketing situation, assessing opportunities and setting objectives, and then developing a marketing strategy to reach those objectives is called strategic marketing planning. Companies often record the results of their planning efforts in a formal marketing plan.
C)The process of examining an organization's current marketing situation, assessing opportunities and setting objectives, and then developing a marketing strategy to reach those objectives is called strategic marketing planning. Companies often record the results of their planning efforts in a formal marketing plan.
D)The process of examining an organization's current marketing situation, assessing opportunities and setting objectives, and then developing a marketing strategy to reach those objectives is called strategic marketing planning. Companies often record the results of their planning efforts in a formal marketing plan.
E)The process of examining an organization's current marketing situation, assessing opportunities and setting objectives, and then developing a marketing strategy to reach those objectives is called strategic marketing planning. Companies often record the results of their planning efforts in a formal marketing plan.

The Process of Examining an Organization's Current Marketing Situation,assessing Opportunities