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Yummy Times,a Canned Soup Manufacturing Firm,uses Advertisements That Highlight New

Question 58

Multiple Choice

Yummy Times,a canned soup manufacturing firm,uses advertisements that highlight new ways in which their customers can use Yummy Times canned soups,such as in casseroles or as sauces.The firm aims to get its existing customers to buy more of its products.This strategy is known as ________.


A) product development
B) market development
C) diversification
D) benchmarking
E) market penetration

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