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Sterling Fashions,an Apparel Manufacturer,sells Women's Clothes and Fashion Apparel in Its

Question 47

Multiple Choice

Sterling Fashions,an apparel manufacturer,sells women's clothes and fashion apparel in its stores across the U.S.and Canada.Following extensive market research,the firm decides to manufacture and sell women's footwear and designer handbags in its existing markets.In this example,Sterling Fashions uses which of the following strategies?


A) market penetration
B) decentralization
C) market development
D) diversification
E) product development

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