High Fashion,a firm that manufactures and sells ready-to-wear fashion apparel in Chicago,becomes a very popular brand within a few years of its launch.After examining the current market situation,Fernanda Rhone,the owner of the firm,decides to pursue market opportunities through market development.Which of the following actions is she most likely to take based on this decision?
A) She offers discount coupons to her current market through a popular lifestyle magazine.
B) She opens another store in Cincinnati, which stocks the same ready-to-wear fashion apparel that she sells in Chicago.
C) She starts selling new home decor products such as quilts, wall hangings, and tablecloths at her current fashion outlet in Chicago.
D) She opens a new home-furnishing outlet in Cincinnati, which sells home furnishings and home decor items at affordable prices.
E) She changes the layout and decor of her current fashion outlet in Chicago, to make it more attractive and customer friendly.
Correct Answer:
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