Lifestyle Apparels Inc.,an international fashion and apparel manufacturing and selling company,divides its target market segment into groups based on the climatic conditions of the locations where the customers reside.This enables the firm to offer products that are suited to the climatic conditions of the place where the customers reside.In this example,Lifestyle Apparels Inc.uses which of the following strategies?

Question

Quizplus · Accepted Answer

A)The division of a diverse market into smaller, relatively homogeneous groups with similar needs, wants, and purchase behaviors is known as market segmentation.
B)The division of a diverse market into smaller, relatively homogeneous groups with similar needs, wants, and purchase behaviors is known as market segmentation.
C)The division of a diverse market into smaller, relatively homogeneous groups with similar needs, wants, and purchase behaviors is known as market segmentation.
D)The division of a diverse market into smaller, relatively homogeneous groups with similar needs, wants, and purchase behaviors is known as market segmentation.
E)The division of a diverse market into smaller, relatively homogeneous groups with similar needs, wants, and purchase behaviors is known as market segmentation.