Indoxo Auto Parts is a company that manufactures automobile accessories.The company is considering the manufacture of a special type of helmet that helps reduce hair loss.The company conducts an online survey to know what customers think of this idea.This process of validating ideas through customers is known as ________.
A) business analysis
B) beta testing
C) test marketing
D) concept testing
E) prototyping

Question

Quizplus · Accepted Answer

A)In some cases, potential customers are asked what they think of a new product idea. This process is known as concept testing.
B)In some cases, potential customers are asked what they think of a new product idea. This process is known as concept testing.
C)In some cases, potential customers are asked what they think of a new product idea. This process is known as concept testing.
D)In some cases, potential customers are asked what they think of a new product idea. This process is known as concept testing.
E)In some cases, potential customers are asked what they think of a new product idea. This process is known as concept testing.

Indoxo Auto Parts Is a Company That Manufactures Automobile Accessories