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Weaver & Sharpe,Inc

Question 41

Multiple Choice

Weaver & Sharpe,Inc.,a firm that manufactures home and kitchen appliances,uses an intensive distribution strategy.However,the firm finds that the retailers in the same marketing area compete with each other for greater market share,which negatively affects the sale of Weaver & Sharpe products.Which of the following can help Weaver & Sharpe,Inc.to resolve the problem of channel conflict?


A) decentralization
B) disintermediation
C) centralization
D) diversification
E) product development

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