The Bookstop,a chain of bookstores in the United States,sells books to individuals for personal use.The firm began with a traditional retail storefront,and then began to "sell through" mail order catalogs as well.Recently,the store also opened a website and sells its books online.The website also allows customers to place requests for specific books that are not in the stock.In this example,The Bookstop uses ________.

Question

Quizplus · Accepted Answer

A)Multichannel retailing refers to coordinated efforts to reach consumers through more than one retail channel.
B)Multichannel retailing refers to coordinated efforts to reach consumers through more than one retail channel.
C)Multichannel retailing refers to coordinated efforts to reach consumers through more than one retail channel.
D)Multichannel retailing refers to coordinated efforts to reach consumers through more than one retail channel.
E)Multichannel retailing refers to coordinated efforts to reach consumers through more than one retail channel.

The Bookstop,a Chain of Bookstores in the United States,sells Books