Only specially selected retailers are allowed to stock and sell the orthopedic shoes by Ace Footware Manufacturers.The firm sells through a limited number of retailers and develops solid working relationships with the retailers to ensure that the product is properly merchandised.The retailers selling the products also provide sales and service support for Ace Footware products.Ace Footware Manufacturers uses which of the following market coverage strategies?

Question

Quizplus · Accepted Answer

A)Selective distribution refers to selling through a limited number of outlets that can give the product adequate sales and service support.
B)Selective distribution refers to selling through a limited number of outlets that can give the product adequate sales and service support.
C)Selective distribution refers to selling through a limited number of outlets that can give the product adequate sales and service support.
D)Selective distribution refers to selling through a limited number of outlets that can give the product adequate sales and service support.
E)Selective distribution refers to selling through a limited number of outlets that can give the product adequate sales and service support.

Only Specially Selected Retailers Are Allowed to Stock and Sell