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E-Shopper Is an Online Retailer of Books,movies,music,games,electronics,toys,apparel and General Home

Question 22

Multiple Choice

E-Shopper is an online retailer of books,movies,music,games,electronics,toys,apparel and general home items.The firm tracks the online activities of website visitors: such as the links that their website visitors click on,the searches they make,and the things that they interact with.Based on this information,they serve up ads based on what the website visitor appears to be interested in.In this example,E-Shopper uses which of the following promotional strategies?


A) behavioral targeting
B) bait and switch advertising
C) remarketing
D) comparative advertising
E) reminder advertising

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