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Orville Manufacturers Produce a Popular Line of Cola Drinks Called

Question 57

Multiple Choice

Orville Manufacturers produce a popular line of cola drinks called Pep-Up.In order to promote the drink,the firm pays the producers of a popular television show to depict some of the characters drinking Pep-Up drinks.In this example,Orville Manufacturers uses ________.


A) integrated advertising
B) product placement
C) advocacy advertising
D) stealth marketing
E) push strategy

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