Jones' Treats,a food manufacturing company located in Massachusetts,produces a range of candy products.The firm negotiates with its retailers to set up jars with Jones' Treats candies at the billing counters.Jones' Treat also puts up wall posters and window clings advertising its candies in the retail stores that stock its products.In this example,Jones' Treats uses which of the following promotional strategies?

Question

Quizplus · Accepted Answer

A)Point-of-purchase (POP)display refers to advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions.
B)Point-of-purchase (POP)display refers to advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions.
C)Point-of-purchase (POP)display refers to advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions.
D)Point-of-purchase (POP)display refers to advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions.
E)Point-of-purchase (POP)display refers to advertising or other display materials set up at retail locations to promote products to potential customers as they are making their purchase decisions.

Jones' Treats,a Food Manufacturing Company Located in Massachusetts,produces a Range