Bell Laboratories,a pharmaceutical company,launches a new,over-the-counter drug for pain relief.The firm supplies the new drug to pharmacies and physicians at a discounted rate to encourage the retailers to carry the new product.In this example,Bell Laboratories uses which of the following promotional strategies?

Question

Quizplus · Accepted Answer

A)Trade allowances refer to discounts or other financial considerations offered by producers to wholesalers and retailers.
B)Trade allowances refer to discounts or other financial considerations offered by producers to wholesalers and retailers.
C)Trade allowances refer to discounts or other financial considerations offered by producers to wholesalers and retailers.
D)Trade allowances refer to discounts or other financial considerations offered by producers to wholesalers and retailers.
E)Trade allowances refer to discounts or other financial considerations offered by producers to wholesalers and retailers.

Bell Laboratories,a Pharmaceutical Company,launches a New,over-The-Counter Drug for Pain Relief