Scholarship on the use of heuristics by the American voting public is

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Scholarship on the use of heuristics by the American voting public is conflicted. While some argue that heuristics allow voters to make good decisions despite being uninformed, others argue that heuristics harm democracy by encouraging voters to rely on simplistic and misleading cues in making their decisions. There is ongoing debate among scholars regarding the pros and cons of heuristic decision-making in the electoral context.

Scholarship on the Use of Heuristics by the American Voting