A comprehensive study on political advertisements found that the plurality emphasized

Question

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The question asks for the plurality, meaning the most commonly emphasized theme in political advertisements. According to the passage, the comprehensive study found that political advertisements emphasized voters' fears. Option A, stirring positive emotions, may be used in some advertisements, but it was not the most commonly used theme. Option C, civic duty, and option D, nonpartisan cooperation, are unlikely to be emphasized in political advertisements, which are typically partisan and focused on promoting one candidate over another. Similarly, option E, candidates' personal qualities, may be used in some advertisements, but it was not the most commonly used theme.

A Comprehensive Study on Political Advertisements Found That the Plurality