An important part of presidential campaigning is activating voters' latent partisanship.This entails

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Activating voters' latent partisanship involves reminding party members why they are party members, and why their party's values and policies align with their own beliefs and interests. This is typically achieved through highlighting the party's successes and achievements, and emphasizing the differences between the two parties. While demonizing the other party's nominees or assigning blame for recent failures may be part of campaigning, they are not the primary focus of activating voters' latent partisanship.

An Important Part of Presidential Campaigning Is Activating Voters' Latent