After an extensive campaign to ensure that the community surrounding Pacific Hospital has been exposed to the emphasis of excellence in clinical care that occurs through the use of evidence,the marketing team finds that the public perception has changed little.This determination is made possible through:

Question

Quizplus · Accepted Answer

Developing benchmark data at the beginning of a project enables comparison of later data against the benchmark to determine if a marketing plan has met its objectives.

After an Extensive Campaign to Ensure That the Community Surrounding